Unified Ad Marketplace vs Transparent Ad Marketplace

We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or TAM page.

 

UAM TAM
Agreement with SSPs Publishers sign one click-through contract with Amazon and Amazon signs contracts with SSPs. Publishers sign contracts directly with each SSP and also with Amazon.
Payments Amazon combines earnings from Amazon and SSPs, sends one monthly payment. Each SSP pays the publisher directly. Amazon pays the publisher for Amazon demand.
Header bidding methodology Server-to-server

 

Explore Services

 

Transparent Ad Marketplace

Transparent Ad Marketplace

Easily improve revenue and decrease latency with one call to our cloud-based marketplace.

 

Unified Ad Marketplace

Unified Ad Marketplace

Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.

 

Shopping Insights

Shopping Insights

Explore how your audience engages with Amazon using aggregate shopping data.

 

Featured Resource

 

Resources

Unified Ad Marketplace Video