Unified Ad Marketplace vs Transparent Ad Marketplace
We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or TAM page.
|Agreement with SSPs||Publishers sign one click-through contract with Amazon and Amazon signs contracts with SSPs.||Publishers sign contracts directly with each SSP and also with Amazon.|
|Payments||Amazon combines earnings from Amazon and SSPs, sends one monthly payment.||Each SSP pays the publisher directly. Amazon pays the publisher for Amazon demand.|
|Header bidding methodology||Server-to-server|