Advertising and the GDPR


In 2016, the European Commission adopted the new General Data Protection Regulation (GDPR). The GDPR is designed to harmonize laws across Europe that govern the security and protection of personal data, including personal data used in advertising. Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including the GDPR. For more about how Amazon’s advertising services will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:

Advertising and the EU General Data Protection Regulation

 

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Transparent Ad Marketplace

Transparent Ad Marketplace

Easily improve revenue and decrease latency with one call to our cloud-based marketplace.

 

Unified Ad Marketplace

Unified Ad Marketplace

Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.

 

Shopping Insights

Shopping Insights

Explore how your audience engages with Amazon using aggregate shopping data.

 

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