Our goal is to increase the incremental demand we provide to publishers, and it’s really easy for them to turn district m demand on TAM and UAM, as no extra integration work is required.

Transparent Ad Marketplace is a leading header bidding solution for publishers because it sets the standard for both reliability and transparency. Furthermore, it reduces latency that is caused by the waterfall method. We are excited to work with Amazon and to offer publishers an ideal world where they are able to focus on creating high quality content.

Rubicon Project has been very careful in choosing which header bidding solutions to integrate with, and we have maintained a high bar for completing testing. We look for solid user sync and match rates, adoption rates at scale and full transparency of auction dynamics – something most solutions consistently fall short of. TAM is unsurpassed in each of these categories.

Our server-to-server integration with Amazon TAM has given us access to all premium mobile publishers on their marketplace. Smaato offers these publishers greater monetization through our high-quality in-app demand on a global scale. In addition, we’re especially impressed with the level of transparency that Amazon offers, and we look forward to a long-lasting relationship that will bring benefits to both sides of the mobile advertising space.

Sovrn has been impressed with Transparent Ad Marketplace’s leadership in the header bidding space. As an advocate for the quality independent publisher, we are very selective when choosing who to integrate with. APS has demonstrated that it shares our vision for long term benefit for publishers through technology leadership and transparent practices.

We integrate only with companies that mirror our core mission of supporting web publishers’ and mobile app developers’ ability to provide engaging content and experiences to their audiences. Amazon’s Transparent Ad Marketplace (TAM) reflects this value and provides a simple and transparent enhancement that enables publishers to unlock higher programmatic CPMs whilst continuing to deliver great experiences to their audiences.