Services for web publishers
Amazon Publisher Services provides solutions for web publishers to help increase revenue and improve user experience.
Amazon Publisher Cloud
Enrich your supply with billions of exclusive insights from Amazon Ads
Built on AWS Clean Rooms, Amazon Publisher Cloud is the first and only service enabling publishers to optimize their supply via exclusive signal collaboration with Amazon Ads.
Signal IQ
Measure, benchmark, and optimize your signal investments
Signal IQ is a measurement tool for web publishers to analyze the impact of their bidstream signals. Publishers with at least one APS Connections Marketplace ID vendor connection can now quantify bidder-level performance through Signal IQ’s always on, rigorous A/B testing framework on APS traffic. This helps unlock a better understanding to refine and optimize signal strategies. Learn more about how Signal IQ works.
Transparent Ad Marketplace
One direct line to programmatic demand
Easily increase revenue with one call to our server-side auction, where all bidders compete equally.
Unified Ad Marketplace
Unique and unified demand
Access unique demand from Amazon and SSPs with one contract, one integration, and receive one check.
By prioritizing interoperability, validating solutions on its vast first-party inventory across media types, and staying neutral in the [privacy] wars, Amazon zeroed in on a path to becoming a publisher’s essential SSP partner.
The Forrester Wave™
Sell-Side Platforms, Q4 2024
With Transparent Ad Marketplace, we are able to let the tech team focus on strategic projects rather than maintain client side integrations.
Katie Pillich
VP of Ad Operations & Programmatic Strategy, The Daily Beast
