Signal IQ
Measure, benchmark, and optimize your signal investments.
Signal IQ is a measurement tool empowering web publishers to analyze the individual impact of their bidstream signals
Real results for publishers
%
Lift in revenue attributed to one signal
Slickdeals
%
TAM revenue lift by implementing 3rd party IDs 1
%
Revenue lift on Safari traffic with 3rd party IDs present 2
1. Source: Amazon internal data, US, August 2024. Results are representative of average TAM earnings across n=58 sampled publishers. This is based on past data and does not guarantee future performance.
2. Source: Amazon internal data, US, September 2024. Results are representative of Signal IQ findings across n=60 sampled APS publishers. This is based on past data and does not guarantee future performance. Sampled publishers have an average of 4 third-party IDs enabled via APS Connections Marketplace.
Turn insights into action
Measure your signal investments
Signal IQ measures the impact of bidstream signals through an A/B testing framework and delivers transparent reporting to understand the impact of individual signals at the bidder-level.
Benchmark and optimize your addressability strategy
Signal IQ helps you understand which signals are driving the most meaningful improvements across your key metrics, such as bid CPMs, and benchmark against broader inventory cohorts.
