Read recent updates from Amazon Publisher Services.
As publishers adopt server-to-server header bidding, there is growing interest in migrating or testing demand partners currently integrated on the page to the server, to reduce client-side calls and simplify operations. Optimizing an SSP integration to maximize revenue can be complex, we have compiled a framework that we use to optimize demand sources with Transparent Ad Marketplace.
Publishers in the UK, Germany, France, Italy and Spain can improve monetization, improve page load times, and simplify operations by easily consolidating all header bidding activity into a single ad call. SSPs can integrate with Transparent Ad Marketplace to access more premium inventory and minimize infrastructure costs.
Whitepages increased the win rate of its bidders by 35% in 3 months, lifting revenue 38% with transparent Ad Marketplace
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