Amazon Publisher Services is a suite of cloud services that brings you solutions built by Amazon.
Easily improve revenue and decrease latency with one call to our cloud-based marketplace. Enjoy zero fees and direct relationships with bidders.
Improve earnings with one simple cloud header bidding integration. A single contract gives you access to unique demand from Amazon and SSPs.
Explore how your audience engages with Amazon using aggregate shopping data.
Top comScore publishers use Amazon Publisher Services every day.
We always had a direct integration with Amazon, but because Transparent Ad Marketplace is cloud-based, we now use it to easily onboard and scale other demand partners without having to bother our development team.
Michael Shaughnessy: VP of Revenue, Bauer Xcel Media US
Best I can tell, only Amazon Publisher Services has developed third-party tech that is even close to bringing direct bidding to app.
David Jakubowski: Director of Publisher Solutions, Facebook
After upgrading to Transparent Ad Marketplace’s multi-slot integration, we saw a 20% increase in revenue without having to compromise our user experience.
Eric Meixner: VP of Global Marketing, Whitepages
As a news organization, ad quality is a priority for us. Unified Ad Marketplace offers high quality ads and the CPMs are one of the strongest of all our bidders.
Mark Stallings: Manager of Digital Operations, Daily Herald
Are you a broadcaster, web publisher or app developer with enterprise needs?
Are you a web publisher looking for a simple solution to big challenges?
Read the latest Amazon Publisher Services Updates
Advertising and the GDPR
In 2016, the European Commission adopted the new General Data Protection Regulation (GDPR). The GDPR is designed to harmonize laws across Europe that govern the security and protection of personal data, including personal data used in advertising. Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including the GDPR. For more about how Amazon’s advertising services will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:
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Unified Ad Marketplace vs Transparent Ad Marketplace
We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or TAM page.
|Agreement with SSPs||Publishers sign one click-through contract with Amazon and Amazon signs contracts with SSPs.||Publishers sign contracts directly with each SSP and also with Amazon.|
|Payments||Amazon combines earnings from Amazon and SSPs, sends one monthly payment.||Each SSP pays the publisher directly. Amazon pays the publisher for Amazon demand.|
|Header bidding methodology||Server-to-server|