Transparent Ad Marketplace
Easily improve revenue and reduce latency with a single call to our server-to-server marketplace.
Header bidding made easy
Real results for publishers
%
Increase in win rates in just three months
Whitepages
%
Revenue lift with server to server header bidding
Uproxx
%
Increase in bid requests forwarded to APS
District M
Real transparency
Auction-level reporting to show the highest bid always wins.
Transparent fees
A transparent 2.5% service fee charged to bidders.
Large demand footprint
Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days.
Decrease latency
The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server side.
Trusted partner
Access unique Amazon demand and our proven experience in building scalable infrastructure.
After upgrading to Transparent Ad Marketplace’s multi-slot integration, we saw a 20% increase in revenue without having to compromise our user experience.
Eric Meixner
VP of Global Marketing, Whitepages
Transparent Ad Marketplace allowed us to strip out unnecessary code from the site, which is critical to get the page loading faster and generate more impressions to monetize. The integration was painless and we started seeing earnings from day one.
Michael Shaughnessy
VP of Revenue, Bauer Xcel Media US
With Transparent Ad Marketplace, we are able to let the tech team focus on strategic projects rather than maintain client side integrations.
Katie Pillich
VP of Ad Operations & Programmatic Strategy, The Daily Beast
Switching to cloud-based header bidding was a ‘one-and-done’. Our development resources are often very busy, so the fact that we just needed one tag made it very easy for us to integrate with Transparent Ad Marketplace.
Glenn Highcove
Head of Yield Management, Uproxx Media Group
Transparent Ad Marketplace for mobile apps
Single point access
One light SDK setup to make all demand partners compete in parallel.
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Featured resources
Frequently asked questions
How do I get started?
I hear server-side bidding is less transparent. How do I know you’re not giving unfair advantage to Amazon’s bidder?
What are the available demand partners?
50+ buyers are working with TAM, and the number is constantly growing. Partners include:
- OpenX
- Magnite
- Smaato
- TripleLift
- Verve
- Xandr