Unified Ad Marketplace

Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and SSPs.

Unified Ad Marketplace

No invitation? See if you qualify.

Unique and unified demand

We combine unique product ads from Amazon and demand from SSPs. All bidders compete equally and transparently.

Unique and unified demand
Simple server side integration

Simple server-side integration

One tag integration connects you to all buyers. Automatically set up DFP line items with a single click.

One contract, one check

Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days.

One contract, one check
Improved user experience

Improved user experience

High quality SSP creatives that undergo review*. Reduce latency with one ad call to our server.

*Publishers are responsible for ads served

The team was surprised at the simplicity and speed of integrating Unified Ad Marketplace. The best part is the high CPMs, thanks to Amazon’s huge advertising budget.

James Kober: Sr. Director, Ad Product and Technology, Newsday

The entire setup process took just 1 hour and I’m glad I didn’t need any engineers!  

Justin Ward: Owner, Beatnik Media

As a news organization, ad quality is a priority for us. Unified Ad Marketplace offers high quality ads and the CPMs are one of the strongest of all our bidders.

Mark Stallings: Manager of Digital Operations, Daily Herald

Our overall revenue increased 20% after integrating with Unified Ad Marketplace. The eCPM from Unified Ad Marketplace is 14% higher than our next highest header bidder. We even saw a lift in eCPM from other bidders, too.

Ian Cohen: EVP of Business Operations, Brainjolt

Follow these simple steps after you receive an invitation.

Follow these simple steps after you receive an invitation
No invitation? See if you qualify.

Looking for product documentation? Create an account to learn more.

An invitation is required.

Frequently asked questions

What is required to use Unified Ad Marketplace (UAM)?

Unified Ad Marketplace is an invitation based program. You must own or manage a website and use Google’s Doubleclick for Publishers (DFP) ad server. Only invited sites can monetize with UAM.

Who are the bidders on UAM?

Amazon and SSPs.

What ad formats are supported?

UAM supports display ads and the following creative sizes. Video ads, native ads, and mobile in-app ads are not supported.

  • Desktop: 728×90, 300×250, 160×600, 300×600, 970×250
  • Mobile Web: 300×250, 320×50
  • Tablet Web: 728×90, 300×250, 160×600, 300×600, 970×250

What geographies are supported?

Publishers worldwide can monetize their US traffic.

Can I use UAM alongside other header bidding solutions?

Yes, UAM will work alongside other header bidding solutions and can be loaded from your CDN or proprietary script tag. UAM must be outside and independent of all third party / open source header bidding solutions.

How are line items set up in DFP?

UAM will automatically push line items using the DFP API with your permission. The new order and line items pushed for UAM will not affect any existing orders or line items.

How do I get started with UAM?

  1. Create an account using the invitation code and the approved site in the invitation email. If you haven’t received an invitation email, see if you quality here.
  2. Set up your DFP account with a UAM order and line items so DFP can receive UAM bids. We have automated this step with a one-click push.
  3. Integrate the Javascript on your website’s page header so ads on your page can request bids from UAM.
  4. Set up your payment information so you can start receiving payments.

What currency does my DFP need to be in?

Your ad server should be set to conduct the auction in USD. If you are using non-USD currency and you have DFP Premium, you can set a secondary currency to USD. For DFP Small Business, please reach out to a representative at DoubleClick to activate a secondary currency to USD.

What reporting is available?

Reporting includes bid requests, impressions and earnings with filters for sites, ad slots, sizes, price points, and devices.

How do I get paid?

UAM consolidates earnings from all bidders and issues one payment on a net 60-day basis. For example, revenue earned in January net of tax will be paid at the end of March if it meets the USD $5 minimum earnings threshold.

What are the fees for using UAM?

UAM charges a 10% transaction fee from SSP bid prices prior to conducting a first price auction.

Can I be invited to UAM?

We invite high quality sites based on a variety of factors. Please fill out this form to see if you qualify.

I received an invitation which mentions one approved site but I own more sites. Can I use UAM on all my sites?

Other sites will must also undergo the same review process to be approved. Please first create an account with the approved site, then contact us with your remaining sites.

What is the difference between UAM and TAM?

UAM TAM
Contract with SSPs Publishers sign one click-through contract with Amazon and Amazon signs contracts with SSPs. Publishers sign contracts directly with each SSP and also  with Amazon.
Payments Amazon combines all earnings from Amazon and SSPs, sends one monthly payment to the publisher. Each SSP pays the publisher directly. Amazon pays the publisher for Amazon demand.
Header bidding methodology Server-to-server
An invitation is required.