Unified Ad Marketplace

Improve earnings with one simple cloud header bidding integration. Access unique demand from Amazon and SSPs.

Unified Ad Marketplace

No invitation? See if you qualify.

Unique and unified demand

We combine unique product ads from Amazon and demand from SSPs. All bidders compete equally and transparently.

Unique and unified demand
Simple server side integration

Simple server-side integration

One tag integration connects you to all buyers. Automatically set up DFP line items with a single click.

One contract, one check

Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days.

One contract, one check
Improved user experience

Improved user experience

High quality SSP creatives that undergo review*. Reduce latency with one ad call to our server.

*Publishers are responsible for ads served

The team was surprised at the simplicity and speed of integrating Unified Ad Marketplace. The best part is the high CPMs, thanks to Amazon’s huge advertising budget.


James Kober: Sr. Director, Ad Product and Technology, Newsday

Follow these simple steps after you receive an invitation.

Follow these simple steps after you receive an invitation
No invitation? See if you qualify.

Looking for product documentation? Create an account to learn more.

An invitation is required.

Frequently asked questions

What is required to use Unified Ad Marketplace (UAM)?

Unified Ad Marketplace is an invitation based program. You must own or manage a website and use Google’s Doubleclick for Publishers (DFP) ad server. Only invited sites can monetize with UAM.

Who are the bidders on UAM?

Amazon and SSPs.

What ad formats are supported?

UAM supports display ads and the following creative sizes. Video ads, native ads, and mobile in-app ads are not supported.

  • Desktop: 728×90, 300×250, 160×600, 300×600, 970×250
  • Mobile Web: 300×250, 320×50
  • Tablet Web: 728×90, 300×250, 160×600, 300×600, 970×250

What geographies are supported?

Publishers worldwide can monetize their US traffic.

Can I use UAM alongside other header bidding solutions?

Yes, UAM will work alongside other header bidding solutions and can be loaded from your CDN or proprietary script tag. UAM must be outside and independent of all third party / open source header bidding solutions.

How are line items set up in DFP?

UAM will automatically push line items using the DFP API with your permission. The new order and line items pushed for UAM will not affect any existing orders or line items.

What currency does my DFP need to be in?

Your ad server should be set to conduct the auction in USD.

What reporting is available?

Reporting includes bid requests, impressions and earnings with filters for sites, ad slots, sizes, price points, and devices.

How do I get paid?

UAM consolidates earnings from all bidders and issues one payment on a net 60-day basis. For example, revenue earned in January net of tax will be paid at the end of March if it meets the USD $5 minimum earnings threshold.

What are the fees for using UAM?

UAM charges a 10% transaction fee from SSP bid prices prior to conducting a first price auction.

Can I be invited to UAM?

We invite high quality sites based on a variety of factors.

An invitation is required.