Unified Ad Marketplace

Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and SSPs.

Unique and unified demand

We combine unique product ads from Amazon and demand from SSPs. All bidders compete equally and transparently.

Unique and unified demand
Simple server side integration

Simple server-side integration

One integration connects you to all buyers. Automatically set up ad server line items with a few clicks.

One contract, one check

Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days.

One contract, one check
Improved user experience

Improved user experience

Access ads from Amazon and SSPs. Reduce latency with one ad call to our server.

Our overall revenue increased 20% after integrating with Unified Ad Marketplace. The eCPM from Unified Ad Marketplace is 14% higher than our next highest header bidder. We even saw a lift in eCPM from other bidders, too.

Ian Cohen: EVP of Business Operations, Brainjolt

The team was surprised at the simplicity and speed of integrating Unified Ad Marketplace. The best part is the high CPMs, thanks to Amazon’s huge advertising budget.

James Kober: Sr. Director, Ad Product and Technology, Newsday

The entire setup process took just 1 hour and I’m glad I didn’t need any engineers!  

Justin Ward: Owner, Beatnik Media

As a news organization, ad quality is a priority for us. Unified Ad Marketplace offers high quality ads and the CPMs are one of the strongest of all our bidders.

Mark Stallings: Manager of Digital Operations, Daily Herald

Follow these simple steps after you receive an invitation.

Follow these simple steps after you
No invitation? See if you qualify.

Looking for product documentation? Create an account to learn more.

An invitation is required.

Frequently asked questions

What is required to use Unified Ad Marketplace (UAM)?

Unified Ad Marketplace is an invitation-only service. Generally speaking, UAM is designed for web publishers who directly or exclusively represent their site and use Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad server.

Who are the bidders on UAM?

The Amazon DSP and a number of SSPs (Supply Side Platforms) are bidders on UAM, including district m, OpenX, Pubmatic, Oath, Magnite (fka Rubicon), Verizon, Index Exchange and Smaato. We are always integrating new demand partners so this list will be updated over time.

What ad formats are supported?

UAM serves a variety of creatives, such as product ads from Amazon and ads from third party advertisers.

  • Desktop: 728×90, 300×250, 160×600, 300×600, 970×250
  • Mobile Web: 300×250, 320×50
  • Tablet Web: 728×90, 300×250, 160×600, 300×600, 970×250

What geographies are supported?

With UAM, publishers around the world can monetize their traffic. Size of advertiser demand can vary across countries.

Can I use UAM alongside other header bidding solutions?

Yes, UAM will work alongside other header bidding solutions or wrappers. The UAM JavaScript should be placed outside of other header bidding wrappers.

How are line items set up in Google Ad Manager (DFP)?

UAM requests access to your DFP account and automatically sets up line items with your permission. The new order and line items pushed for UAM will not affect any existing orders or line items.

How do I get started with UAM?

  1. Create an account using the invitation code and the approved site in the invitation email. If you haven’t received an invitation email, see if you qualify here.
  2. Set up your DFP account with a UAM order and line items so DFP can receive UAM bids. We have automated this step with a one-click push.
  3. Integrate the JavaScript on your website’s page header so ads on your page can request bids from UAM.
  4. Set up your payment information so you can start receiving payments.

What reporting is available?

Reporting includes bid requests, impressions and earnings with filters for sites, ad slots, sizes, price points, and devices.

How do I get paid?

UAM consolidates earnings from all bidders and issues one payment on a net 60-day basis. For example, revenue earned in January net of tax will be paid at the end of March if it meets the USD $5 minimum earnings threshold.

What are the fees for using UAM?

UAM charges a 10% transaction fee from SSP bid prices prior to conducting a first price auction.

I received an invitation which mentions one approved site but I own more sites. Can I use UAM on all my sites?

Other sites must also undergo the same review process to be approved. Please first create an account with the approved site, then contact us with your remaining sites.

What is the difference between UAM and TAM?

Contract with SSPs Publishers sign one click-through contract with APS (Amazon Publisher Services) and APS signs contracts with SSPs. Publishers sign contracts directly with each SSP and also  with APS to access Amazon demand.
Payments APS combines all earnings from Amazon and SSPs, sends one monthly payment to the publisher. Each SSP pays the publisher directly. APS pays the publisher for Amazon demand.
Header bidding methodology Server-to-server
An invitation is required.