Header bidding made easy
Real transparencyAuction-level reporting to show the highest bid always wins.
Cut tech taxNo fee for publishers, and a nominal $0.01 CPM charged to bidders.
Large demand footprintWork better with your preferred partners, including Amazon, and easily tap into 20+ SSPs.
Decrease latencyThe page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server side.
Trusted partnerAccess unique Amazon demand and our proven experience in building scalable infrastructure.
After upgrading to Transparent Ad Marketplace’s multi-slot integration, we saw a 20% increase in revenue without having to compromise our user experience.
Eric Meixner: VP of Global Marketing, Whitepages
Transparent Ad Marketplace allowed us to strip out unnecessary code from the site, which is critical to get the page loading faster and generate more impressions to monetize. The integration was painless and we started seeing earnings from day one.
Michael Shaughnessy, VP of Revenue, Bauer Xcel Media US
With Transparent Ad Marketplace, we are able to let the tech team focus on strategic projects rather than maintain client side integrations.
Katie Pillich: VP of Ad Operations & Programmatic Strategy, The Daily Beast
Switching to cloud-based header bidding was a ‘one-and-done’. Our development resources are often very busy, so the fact that we just needed one tag made it very easy for us to integrate with Transparent Ad Marketplace.
Glenn Highcove: Head of Yield Management, Uproxx Media Group
Transparent Ad Marketplace for mobile apps
Single point accessOne light SDK setup to make all demand partners compete in parallel.
Only Amazon Publisher Services has developed third-party tech that is even close to bringing direct bidding to app.
David Jakubowski: Director of Publisher Solutions, Facebook
Explore other publisher services
Frequently asked questions
How do I get started?The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS). Publishers also need a contractual relationship with all demand partners they want to tap into.
I hear server-side bidding is less transparent. How do I know you’re not giving unfair advantage to Amazon’s bidder?You can see the record of each auction conducted for any time period, including bidders who bid for each impression, the bid CPMs and the winner.
What are the available demand partners?20+ bidders are working with TAM, and the number is constantly growing. Partners include:
- Facebook Audience Network