Solutions for Programmatic Bidders
If you are an exchange or another type of programmatic bidder, you can integrate with our services.
Why bidders choose Amazon Publisher Services
Our services offer direct access to high quality digital media inventory, including the majority of ComScore top 250 publishers.
Flexible access to premium inventory
Choose between a direct or indirect contractual relationship with publishers at any time.
No hidden fees
Clear fees for Transparent Ad Marketplace and Unified Ad Marketplace.
Visibility on available ad impressions and auction-level reporting to show the highest bid always wins.
One OpenRTB integration gives you access to publishers using Amazon Publisher Services.
Our integrations include
Transparent Ad Marketplace is a leading header bidding solution for publishers because it sets the standard for both reliability and transparency. Furthermore, it reduces latency that is caused by the waterfall method. We are excited to work with Amazon and to offer publishers an ideal world where they are able to focus on creating high quality content.
Hiroshi Ikeda: Director of Publisher Solutions, “The Adgene”, Supership
Rubicon Project has been very careful in choosing which header bidding solutions to integrate with, and we have maintained a high bar for completing testing. We look for solid user sync and match rates, adoption rates at scale and full transparency of auction dynamics – something most solutions consistently fall short of. TAM is unsurpassed in each of these categories.
Tom Kershaw: Chief Technology Officer, Rubicon Project
Best I can tell, only Amazon Publisher Services has developed third-party tech that is even close to bringing direct bidding to app.
David Jakubowski: Director of Publisher Solutions, Facebook
Our server-to-server integration with Amazon TAM has given us access to all premium mobile publishers on their marketplace. Smaato offers these publishers greater monetization through our high-quality in-app demand on a global scale. In addition, we’re especially impressed with the level of transparency that Amazon offers, and we look forward to a long-lasting relationship that will bring benefits to both sides of the mobile advertising space.
Ragnar Kruse: CEO and Co-Founder, Smaato
Sovrn has been impressed with Transparent Ad Marketplace’s leadership in the header bidding space. As an advocate for the quality independent publisher, we are very selective when choosing who to integrate with. APS has demonstrated that it shares our vision for long term benefit for publishers through technology leadership and transparent practices.
Matt Harada: GM of Demand & Data, Sovrn
We integrate only with companies that mirror our core mission of supporting web publishers’ and mobile app developers’ ability to provide engaging content and experiences to their audiences. Amazon’s Transparent Ad Marketplace (TAM) reflects this value and provides a simple and transparent enhancement that enables publishers to unlock higher programmatic CPMs whilst continuing to deliver great experiences to their audiences.
Karim Rayes: VP of Publisher Development, RhythmOne