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Transparent Ad Marketplace
Easily improve revenue and decrease latency with one call to our cloud-based marketplace.
Unified Ad Marketplace
Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.
WetterOnline increases revenues up to 20% with Transparent Ad Marketplace
WetterOnline is the leading internet provider for weather information in Germany. The holistic uplift in advertising revenue that they achieve with TAM currently accounts for 15%. This can quickly grow to 20% in a peak advertising month like December. As their Senior Programmatic Expert puts it:”Those who understand header bidding know that TAM revenue is not the only uplift in the ad stack. The additional TAM demand increases the auction pressure for all our demand partners.”
Introducing New Analytics on Unified Ad Marketplace
Introducing New Analytics on Unified Ad Marketplace Starting today, you will find a number of new reports in the Amazon Publisher Services (APS) Portal to give you more transparency and insights into your sites' monetization trends on Unified Ad Marketplace (UAM)....
district m increases revenues 25% with Amazon Publisher Services
district m participates in both Transparent Ad Marketplace and Unified Ad Marketplace, through which it has increased publisher penetration by 15%, for a revenue lift of 25%
theScore grows ad revenues by 27% with Transparent Ad Marketplace
theScore increased its monthly programmatic revenue through Amazon Publisher Services by an average of 27% in the period from April 2017 to April 2018 by enabling incremental bidding outside the mediation waterfall.
Header Bidding 101 and Unified Ad Marketplace
Header Bidding 101 and Unified Ad Marketplace (UAM) Publishers who monetize their websites through display ads have been successfully using header bidding for a number of years. In this post, we’ll unpack header bidding for publishers and introduce the benefits of...
Imgur finds success with in-app header bidding by using Amazon Publisher Services
Imgur used Amazon Publisher Services (APS) to enable incremental bidding outside the traditional waterfall, monetizing billions of impressions each year. Programmatic revenue increased significantly month over month and now commands an eCPM north of $2.
Advertising and the GDPR
Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including GDPR. For more about how Amazon’s advertising services, including Amazon Publisher Services, will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:
How to Integrate the Javascript for Unified Ad Marketplace Video (Log in to view)
How to Integrate the Javascript for Unified Ad Marketplace Video Want to see how easy it is to integrate the Javascript for Unified Ad Marketplace? In this video, we show you the three steps to complete integration - 1. Copy the Javascript 2. Enter your pub ID...
Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)
Unified Ad Marketplace vs Transparent Ad Marketplace We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or...
Optimizing Header Bidding Integrations on Transparent Ad Marketplace
As publishers adopt server-to-server header bidding, there is growing interest in migrating or testing demand partners currently integrated on the page to the server, to reduce client-side calls and simplify operations. Optimizing an SSP integration to maximize revenue can be complex, we have compiled a framework that we use to optimize demand sources with Transparent Ad Marketplace.