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Read recent updates from Amazon Publisher Services.

 

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Transparent Ad Marketplace

Transparent Ad Marketplace

Easily improve revenue and decrease latency with one call to our cloud-based marketplace.

 

Unified Ad Marketplace

Unified Ad Marketplace

Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.

 

Shopping Insights

Shopping Insights

Explore how your audience engages with Amazon using aggregate shopping data.

Header Bidding 101 and Unified Ad Marketplace

Header Bidding 101 and Unified Ad Marketplace

Header Bidding 101 and Unified Ad Marketplace (UAM) Publishers who monetize their websites through display ads are increasingly using header bidding. In this post, we’ll unpack header bidding for publishers and introduce the benefits of Unified Ad Marketplace (UAM)....

Advertising and the GDPR

Advertising and the GDPR

Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including GDPR. For more about how Amazon’s advertising services, including Amazon Publisher Services, will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:

Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)

Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)

Unified Ad Marketplace vs Transparent Ad Marketplace We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or...

Amazon Publisher Services Launches Transparent Ad Marketplace in Europe

Amazon Publisher Services Launches Transparent Ad Marketplace in Europe

Publishers in the UK, Germany, France, Italy and Spain can improve monetization, improve page load times, and simplify operations by easily consolidating all header bidding activity into a single ad call. SSPs can integrate with Transparent Ad Marketplace to access more premium inventory and minimize infrastructure costs.