Updates
Read recent updates from Amazon Publisher Services.
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Transparent Ad Marketplace
Easily improve revenue and decrease latency with one call to our cloud-based marketplace.
Unified Ad Marketplace
Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.
Shopping Insights
Explore how your audience engages with Amazon using aggregate shopping data.
Header Bidding 101 and Unified Ad Marketplace
Header Bidding 101 and Unified Ad Marketplace (UAM) Publishers who monetize their websites through display ads are increasingly using header bidding. In this post, we’ll unpack header bidding for publishers and introduce the benefits of Unified Ad Marketplace (UAM)....
Imgur finds success with in-app header bidding by using Amazon Publisher Services
Imgur used Amazon Publisher Services (APS) to enable incremental bidding outside the traditional waterfall, monetizing billions of impressions each year. Programmatic revenue increased significantly month over month and now commands an eCPM north of $2.
Advertising and the GDPR
Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including GDPR. For more about how Amazon’s advertising services, including Amazon Publisher Services, will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:
How to Integrate the Javascript for Unified Ad Marketplace Video (Log in to view)
How to Integrate the Javascript for Unified Ad Marketplace Video Want to see how easy it is to integrate the Javascript for Unified Ad Marketplace? In this video, we show you the three steps to complete integration - 1. Copy the Javascript 2. Enter your pub ID...
Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)
Unified Ad Marketplace vs Transparent Ad Marketplace We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or...
Amazon Publisher Services Launches Transparent Ad Marketplace in Europe
Publishers in the UK, Germany, France, Italy and Spain can improve monetization, improve page load times, and simplify operations by easily consolidating all header bidding activity into a single ad call. SSPs can integrate with Transparent Ad Marketplace to access more premium inventory and minimize infrastructure costs.
Whitepages improves both user experience and revenue by moving header bidding to the cloud
Whitepages increased the win rate of its bidders by 35% in 3 months, lifting revenue 38% with transparent Ad Marketplace
