WetterOnline increases revenues up to 20% with Transparent Ad Marketplace
WetterOnline is the leading internet provider for weather information in Germany. The holistic uplift in advertising revenue that they achieve with TAM currently accounts for 15%. This can quickly grow to 20% in a peak advertising month like December. As their Senior Programmatic Expert puts it: “Those who understand header bidding know that TAM revenue is not the only uplift in the ad stack. The additional TAM demand increases the auction pressure for all our demand partners.”
Read the full case study here.