WetterOnline increases revenues up to 20% with Transparent Ad Marketplace

 

 

WetterOnline is the leading internet provider for weather information in Germany. The holistic uplift in advertising revenue that they achieve with TAM currently accounts for 15%. This can quickly grow to 20% in a peak advertising month like December. As their Senior Programmatic Expert puts it: “Those who understand header bidding know that TAM revenue is not the only uplift in the ad stack. The additional TAM demand increases the auction pressure for all our demand partners.”

Read the full case study here.

 

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Transparent Ad Marketplace

Transparent Ad Marketplace

Easily improve revenue and decrease latency with one call to our cloud-based marketplace.

 

Unified Ad Marketplace

Unified Ad Marketplace

Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.

 

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Shopping Insights

Explore how your audience engages with Amazon using aggregate shopping data.

 

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