Updates

Read recent updates from Amazon Publisher Services.

 

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Transparent Ad Marketplace

Transparent Ad Marketplace

Easily improve revenue and decrease latency with one call to our cloud-based marketplace.

 

Unified Ad Marketplace

Unified Ad Marketplace

Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.

 

Shopping Insights

Shopping Insights

Explore how your audience engages with Amazon using aggregate shopping data.

WetterOnline increases revenues up to 20% with Transparent Ad Marketplace

WetterOnline increases revenues up to 20% with Transparent Ad Marketplace

WetterOnline is the leading internet provider for weather information in Germany. The holistic uplift in advertising revenue that they achieve with TAM currently accounts for 15%. This can quickly grow to 20% in a peak advertising month like December. As their Senior Programmatic Expert puts it:”Those who understand header bidding know that TAM revenue is not the only uplift in the ad stack. The additional TAM demand increases the auction pressure for all our demand partners.”

Introducing New Analytics on Unified Ad Marketplace

Introducing New Analytics on Unified Ad Marketplace

Introducing New Analytics on Unified Ad Marketplace Starting today, you will find a number of new reports in the Amazon Publisher Services (APS) Portal to give you more transparency and insights into your sites' monetization trends on Unified Ad Marketplace (UAM)....

Header Bidding 101 and Unified Ad Marketplace

Header Bidding 101 and Unified Ad Marketplace

Header Bidding 101 and Unified Ad Marketplace (UAM) Publishers who monetize their websites through display ads are increasingly using header bidding. In this post, we’ll unpack header bidding for publishers and introduce the benefits of Unified Ad Marketplace (UAM)....

Advertising and the GDPR

Advertising and the GDPR

Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including GDPR. For more about how Amazon’s advertising services, including Amazon Publisher Services, will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:

Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)

Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)

Unified Ad Marketplace vs Transparent Ad Marketplace We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or...