Updates

Read recent updates from Amazon Publisher Services.

 

Explore Services

 

Transparent Ad Marketplace

Transparent Ad Marketplace

Easily improve revenue and decrease latency with one call to our cloud-based marketplace.

 

Unified Ad Marketplace

Unified Ad Marketplace

Access a marketplace with unique Amazon ads and many other buyers with one cloud header bidding integration.

 

Shopping Insights

Shopping Insights

Explore how your audience engages with Amazon using aggregate shopping data.

Introducing New Analytics on Unified Ad Marketplace

Introducing New Analytics on Unified Ad Marketplace

Introducing New Analytics on Unified Ad Marketplace Starting today, you will find a number of new reports in the Amazon Publisher Services (APS) Portal to give you more transparency and insights into your sites' monetization trends on Unified Ad Marketplace (UAM)....

Header Bidding 101 and Unified Ad Marketplace

Header Bidding 101 and Unified Ad Marketplace

Header Bidding 101 and Unified Ad Marketplace (UAM) Publishers who monetize their websites through display ads are increasingly using header bidding. In this post, we’ll unpack header bidding for publishers and introduce the benefits of Unified Ad Marketplace (UAM)....

Advertising and the GDPR

Advertising and the GDPR

Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including GDPR. For more about how Amazon’s advertising services, including Amazon Publisher Services, will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:

Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)

Unified Ad Marketplace (UAM) vs Transparent Ad Marketplace (TAM)

Unified Ad Marketplace vs Transparent Ad Marketplace We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or...

Optimizing Header Bidding Integrations on Transparent Ad Marketplace

Optimizing Header Bidding Integrations on Transparent Ad Marketplace

As publishers adopt server-to-server header bidding, there is growing interest in migrating or testing demand partners currently integrated on the page to the server, to reduce client-side calls and simplify operations. Optimizing an SSP integration to maximize revenue can be complex, we have compiled a framework that we use to optimize demand sources with Transparent Ad Marketplace.