Read recent updates from Amazon Publisher Services.
theScore increased its monthly programmatic revenue through Amazon Publisher Services by an average of 27% in the period from April 2017 to April 2018 by enabling incremental bidding outside the mediation waterfall.
Header Bidding 101 and Unified Ad Marketplace (UAM) Publishers who monetize their websites through display ads are increasingly using header bidding. In this post, we’ll unpack header bidding for publishers and introduce the benefits of Unified Ad Marketplace (UAM)....
Imgur used Amazon Publisher Services (APS) to enable incremental bidding outside the traditional waterfall, monetizing billions of impressions each year. Programmatic revenue increased significantly month over month and now commands an eCPM north of $2.
Amazon’s longstanding commitment to privacy and data security is consistent with the objectives of applicable data protection laws, including GDPR. For more about how Amazon’s advertising services, including Amazon Publisher Services, will comply with the requirements of GDPR when it becomes enforceable on May 25, 2018, visit the link below:
Unified Ad Marketplace vs Transparent Ad Marketplace We’ve received some questions about the differences between Unified Ad Marketplace and Transparent Ad Marketplace, so we wanted to share the following comparison chart. For more details, please visit the UAM page or...
As publishers adopt server-to-server header bidding, there is growing interest in migrating or testing demand partners currently integrated on the page to the server, to reduce client-side calls and simplify operations. Optimizing an SSP integration to maximize revenue can be complex, we have compiled a framework that we use to optimize demand sources with Transparent Ad Marketplace.
Publishers in the UK, Germany, France, Italy and Spain can improve monetization, improve page load times, and simplify operations by easily consolidating all header bidding activity into a single ad call. SSPs can integrate with Transparent Ad Marketplace to access more premium inventory and minimize infrastructure costs.
Whitepages increased the win rate of its bidders by 35% in 3 months, lifting revenue 38% with transparent Ad Marketplace
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